Tuesday, 8 January 2013

Web Design Tips on Building Better Websites

By Yoshi Naruse


Whether a business function out of LA, Chicago or Toronto, web designers and developers strive to balance various creative elements that includes design, usability and content delivery when building engaging website pages for their customer. A good web designer, local or internationally located, will also take into consideration the constant shift of the search engine algorithms. As such, developers must keep their finger on the pulse to stay abreast of new design features side to side with algorithm updates and how those updates can change their clients site positioning.

Although Search Engine Optimization is what most businesses are absorbing on these days, it is vital to look at on-page elements of websites to make sure that when visitors land on a site, they are informed, engaged and wish to make contact with the site owners. So here are 5 tips that web designers and website owners should be aware of to help facilitate additional engaging web designs and obtain finer conversions for a quicker ROI.

1) Site Speed: Site speed has been a ranking factor in Googles algorithm for some time now. In fact, web pages that download fast are handed positive support from Google in terms of how a site page is to be arranged in their indices. Website pages that are bloated with extraneous scripting and code take longer to download or render in a browser window than optimized web pages. So, quicker pending pages are nice for both the end user and search engine ranking because the quicker a page loads the better the score.

2) Layouts: Standard layouts are not only expected by site guests. but they are comforting elements we all expect to see. Using advanced scripting or a nice creative navigation might leave consumers looking for the Back button on their browsers. For that thought, ensure navigation can be easily found on web pages so the whole site can be navigated easily. And, as a further suggestion, set up a site map somewhere accessible to site visitors so they can observe the entire site structure at-a-glance.

3) White Space: Never under-rate the power of white space. An overabundance of imagery, messages or moving objects on any web page could take-away from the sending of the message the page was suppose to convey. Imagery is vitally important on any web page, but the room between text and imagery will help improve the supply of the message and facilitate a good user experience.

4) Font: Certain fonts are good used for print and others should be best used for web pages because user monitor resolution settings can alter, creating certain styles of fonts uneasy to read. For instance a Sans-Serif font can be easier to read on a computer screen and would be a better choice for web pages. Good designers install easy-to-read fonts on website pages for this reason.

5) Content: finally, but not least, it is crucial to create original and compelling content for any web page. Rambling on about technical terms or infinitely detailed material will not only lower the use fullness of the message, but it could also send visitors to look for the browser Back button and then on to the competitions website. Give site visitors short but informative content utilizing a bullet format where ever possible. And never forget to include good Call-to-Action prompts.




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