Wednesday 12 December 2012

Choosing Brochure Printing That Is Eco Friendly Is The Right Thing To Do

By Celia Hall


Awareness campaigns have done much to inform people about the impact that their lifestyles has on the environment and about what they can do to make a contribution towards a healthier earth. Many people do not realize just how much paper they consume. This may be in the form of newspapers, pamphlets that they read and discard and many other forms of printed matter. The manufacture of paper is devastating to the environment and one thing businesses should consider is brochure printing that is eco friendly.

It is important to understand the impact that paper have on the environment. During the manufacturing process an inordinate volume of water and wood is used and much waste is produced. In addition, millions of tons of unwanted paper are dumped every year. Not only does this take up a lot of landfill space, but many types of paper are not bio degradable.

Businesses have to advertise and that means that they must use paper. However, choosing paper that is green can go a long way towards a smaller environmental impact. Paper made from sustainable, alternative raw materials such as banana leaves is freely available. It decomposes much quicker and it is of sufficient quality for pamphlets. Many large suppliers stock recycled paper and in many cases this option is more economical.

While printed pamphlets are still widespread it is also true that many enterprises have realized that they have other, more environmentally friendly options. In this electronic age it is much cheaper to use email marketing. Not only is it cheaper to use electronic delivery systems, but it is also much easier to reach a much larger audience.

Businesses that distribute printed pamphlets must realize that a very large percentage of their pamphlets end up in the dustbin and, eventually, in landfill sites. They should therefore help to educate consumers about the value of recycling. This is easily done by means of a printed request and a statement that the distributor is in favor of environmentally friendly practices.

Businesses can also act more responsible by considering a joint effort with other enterprises that are complimentary but not direct competition. By producing a single pamphlet that advertises the services of more than one business, consumers are more likely to keep it for future reference. Distribution is also cheaper and easier and the likelihood of many copies of the same advertisements being distributed to a single address is also smaller.

Being more responsible and aware of the environment is not only the responsible thing to do, but businesses can actually benefit. There are huge potential savings when using less paper and ink. In addition, many green organizations offer rewards and promotions to enterprises that take steps to adopt an environmentally friendly philosophy. This often means free advertising and a positive reference.

Opting for brochure printing that is eco friendly can certainly save businesses money. But more than that, it shows consumers that the enterprise actually cares about the environment. Many consumers are becoming particular about the matter and will rather deal with businesses that are green. As an added bonus this approach can help educate the public and increase awareness of the importance of recycling.




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1 comment:

  1. Nice information regarding brochure printing service. I am very impressive with your blog.

    Thanks for sharing information.

    Eco Friendly Printing Company

    ReplyDelete