Sunday 4 September 2016

The Best Way Of Handling A Motivational Keynote Speaker

By Christine Price


The pinnacle of every conference is the address by the invited guest. This speech makes a conference memorable by either setting the tone or crystallizing the theme. A motivational keynote speaker provides the signature address that defines the success or failure of a conference. How best do you handle the guest so that the address becomes successful?

Every conference has a unique theme and set up. The audience has particular expectations based on composition and purpose of congregating. As such, you should identify a guest who can deliver to these expectations. Such a person must command authority and be regarded in high esteem by the participants. This is the only way his or her speech will have an impact on participants.

Guests should merge with participants other than appearing like appendixes. To facilitate this assimilation, brief your speaker adequately before he or she makes a presentation. With such briefing, it is easier for him to prepare relevant content in terms of audience and theme. Crucial motivation briefing involves understanding the situation of your audience. The morale of the audience is easier to lift if the situation is well known.

Popular speakers have a unique delivery style after attending numerous conferences. They also have signature content and have produced such materials are pamphlets, books, videos, etc. If not checked, such materials and messages are likely to overshadow your main theme and derail your conference. Insist that the gathering be guided by the general theme and check so that the guest does not promote his agenda through your conference.

Close engagement is important for motivation purposes. Speakers should be ready to mingle with participants in order to understand their needs. Since each participant has a personal struggle that needs attention, close interactions will assist speakers to easily identify with the challenges of individual members of a group. Close encounters shape the speech by guests such that it reflects personal encounters. The engagements will be more meaningful and relevant.

Conferences are not about guests. They are about the lives and needs of participants. A speaker should therefore avoid popping in and out of a conference. Engage the participants before delivering the speech. Listen to their deliberations and concerns. Share personal stories as well to leave a lasting impression in the lives of participants. Your guest must display passion in the life of participants and the organization in general.

Several factors will determine the amount you pay as fees to your keynote speaker. There is need to agree on a formula to share the revenue generated from your symposium. Some speakers insist on selling their books and merchandise during conferences to supplement their fees. This may lower the amount you need to pay but it must be checked to avoid overriding your theme. Comb through the details in advance.

Guests have a huge role to play in cementing conference themes and raising the profile of any gathering. The risk of a speaker taking control of proceedings through delivery or merchandise sale should be avoided. It is the organizers who retain ultimate control of the agenda of any conference. Participants must feel as though the conference is purely about addressing their issues.




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