Wednesday 13 March 2013

So You Want To Start Your Own Business As A Home Builder

By Joanna Crank


If you are to stand any chance as a home builder there are two things you need to do before you even begin, and those two things are research and marketing. If you are disciplined enough to devote some time to researching the market, it will automatically put you ahead of your competition. Most builders get by from day to day. They do not bother much about things like market research. Come up with a market research plan and stick to it. You will know when the time is right to proceed, and be able to make informed choices and decisions.

Your market research starts with consulting real estate agents. A good real estate agent can inform you about the trends that home buyers are looking for when purchasing a home. What is more, you can sell the home through the agent you are working with. Even if you think you can handle this aspect you should still use a professional agent. Not only are they the ones that will deal with the buyers, but they also work when you don't.

Some home builders consider agents to be dispensable, however this is one sure fire way of sabotaging your home building business. When it comes down to it, their services is invaluable. It is important that you are willing to hear what your agent tells you when it comes to building projects. Builders will often choose to build what they want, rather than follow the advise of the agent. If you think you might be somewhat similarly inclined, you should know that you will probably be damaging your business. Remember that the agent has nothing to gain unless the home is purchased, so you can trust their input.

Set up appointments with agents in your area. In doing so, you will be able to ascertain what the current market research shows as far as buyer preferences are concerned. For instance, you might enquire what size the homes in the area should be, and what they think builders should concentrate on. Remember to be polite and friendly. What you put in is what you will get out.

Devise your list of questions before you meet with the agents you have selected, and be sure to record their answers. Once you have consulted with 2 or 3 agents, compare their answers and look for common threads. These should be incorporated into the design of the home you build. Once you have done that, it is time to proceed on to the next phase, which is obtaining the house plans. It is a really good idea to arrange a meeting with the agents that you consulted with before. This will give you the chance to show them the drawings and hear their feedback.

The success of your house building business will depend upon your willingness to do market research, and your willingness to follow advice. If you work with the agents you will build homes that sell.




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