Sunday, 17 February 2013

How To Be Successful With Your Mobile Marketing

By Daniel Will


Mobile marketing is great if you understand how to use it to benefit your business. It can even prove exciting once you know how it all works. If you do it well, your business is sure to get some great exposure. To make sure of that, read the following tips for smart ideas.

Give users a way to give feedback so you will know if your mobile marketing techniques are effective. Try to garner your prospects input whenever you can even if they want you to provide them more or to leave them be.

Sending offers too often is annoying and will turn customers off. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. If you do this customers will think that they may miss out if they don't go ahead and visit your page. If your customers know you'll make another offer in a few days, they'll just put off their purchase.

Avoid sending texts to consumers in the early morning or late evening. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.

Using Multimedia Messaging Service, otherwise known as MMS, you can send out coupons or customer loyalty rewards. You can include promo codes with the coupons. Codes that can be tracked can easily be linked to your online product pages. Nearly everyone loves coupons, and they can be a great way to reward old customers or attract new ones.

If you have a big mobile marketing list and are planning to have a big company event or maybe a sale send a reminder a little before it starts, unless it's an early morning sale. Contacting your customers and reminding them about sales will keep the event fresh in their minds.

Social media is what people do most when they are using their mobile devices, using it when you are marketing is essential. If your customers will share your page or TwitPic your store, you could give them something. This sort of participation harmlessly co-opts your existing customers into your marketing effort.

Knowing your customers' location is a unique benefit of mobile marketing. Mobile marketing has a distinct differential; it knows where you physically are. This introduces you to modern location-based alternatives that do not correspond anywhere else. Take time to think over the implications this has for your business and ways you can achieve a profitable location-aware strategy.

There is so much to do and expect from working with mobile devices in an attempt to help promote your business to the masses. Hopefully, the information in this article has provided you with helpful tips.




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