There are many different establishments that seem to be entirely focused on art, which is easy to understand. It's clear that museums are able to showcase some of the finest works imaginable and I believe that the same can be said for the various galleries that one will be able to attain. However, in terms of marketing, not many people would immediately associate "art" with such items as trailer wraps. However, this is where Art Everywhere can come into play and, suffice to say, it's pretty interesting.
As told in an article on the Guardian, there is a UK campaign that goes by the name of Art Everywhere. For those who are unfamiliar with this, Art Everywhere is the country's most well-known art exhibit exhibition, which is further illustrated by the implementation of billboards and posters. In fact, 30,000 billboards and posters - maybe even more - were utilized for this purpose. At the onset, I can see this method's potential, especially when art is so visibly interesting that it can appeal to anyone.
As someone who has interest in this particular method, one has to wonder if it can actually be taken further. Yes, items like billboards and posters are tremendous; no one will be able to dispute this. However, it wouldn't be out of the question to consider that vehicle and trailer wraps could be utilized in order to showcase various pieces of art. It's just a matter of high-quality wraps being utilized, which is where authorities such as JMR Graphics would be addressed.
From what I have seen, Art Everywhere is effective in terms of breaking up what can be seen as mundane advertising. Instead of being greeted with a product showcasing hotel deals or a new energy drink, an individual will see a creative piece of art, which more than deviates from what we can view as the norm. Art Everywhere has a tremendous reach and I'd like to think that it can only get better. Of course, this is dependent on whether or not this method is utilized again.
A method like Art Everywhere definitely has potential and it should be utilized time and time again. Art is meant to engage people, an affect which I'm sure will be heightened as it helps to break up the standard flow of marketing on billboards, posters, and the like. The UK has a strong concept in mind when it comes to Art Everywhere. It's just a matter of making sure it lasts so that its benefits will prove to be that much more constant.
As told in an article on the Guardian, there is a UK campaign that goes by the name of Art Everywhere. For those who are unfamiliar with this, Art Everywhere is the country's most well-known art exhibit exhibition, which is further illustrated by the implementation of billboards and posters. In fact, 30,000 billboards and posters - maybe even more - were utilized for this purpose. At the onset, I can see this method's potential, especially when art is so visibly interesting that it can appeal to anyone.
As someone who has interest in this particular method, one has to wonder if it can actually be taken further. Yes, items like billboards and posters are tremendous; no one will be able to dispute this. However, it wouldn't be out of the question to consider that vehicle and trailer wraps could be utilized in order to showcase various pieces of art. It's just a matter of high-quality wraps being utilized, which is where authorities such as JMR Graphics would be addressed.
From what I have seen, Art Everywhere is effective in terms of breaking up what can be seen as mundane advertising. Instead of being greeted with a product showcasing hotel deals or a new energy drink, an individual will see a creative piece of art, which more than deviates from what we can view as the norm. Art Everywhere has a tremendous reach and I'd like to think that it can only get better. Of course, this is dependent on whether or not this method is utilized again.
A method like Art Everywhere definitely has potential and it should be utilized time and time again. Art is meant to engage people, an affect which I'm sure will be heightened as it helps to break up the standard flow of marketing on billboards, posters, and the like. The UK has a strong concept in mind when it comes to Art Everywhere. It's just a matter of making sure it lasts so that its benefits will prove to be that much more constant.
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Contact JMR Graphics if you have an interest in vehicle wraps for your out-of-home advertising needs.. Free reprint available from: Trailer Wraps & The Importance Of Art Everywhere.
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