Saturday 15 April 2017

How Does Fast Fashion Stack Up?

By Katie Onson


Fast fashion, for those that are unfamiliar with the term, describes the trend that allows clothing to move from the catwalk to stores with immediacy. To say that this trend matters would be an understatement, especially among those that consider themselves to be fashion enthusiasts. More content isn't a negative, but it's important to know what fast fashion is truly all about. Here's how it stacks up in our society.

When a new outfit - it could be a dress, a suit, or something else entirely - is shown off on the catwalk, it's likely to grab the attention of others. Anyone that prides him or herself on being a fashion enthusiast might want to expand their wardrobe. Instead of having to wait a couple of weeks, or even a month, for such an outfit to hit store shelves, fast fashion can speed up the process. Simply put, updating one's wardrobe can be quickly done.

Fast fashion is popular, to say the least, and one of the possible reasons for this is how we crave content. We want more and we want it as soon as possible, in most cases, and such logic can be applied to clothing as well. If young women, for instance, want to look their best for upcoming parties, they won't have to do too much to find what's most popular. The latest sweet 16 dresses will be within reach.

As companies such as Estelle's Dressy Dresses will tell you, fast fashion isn't without its rules. For example, clothing has to be made with care, from the quality of materials to how said materials are used with care. It's also worth noting that rush jobs will not do, since most customers can see through shoddy products. High-quality is the name of game and, perhaps more than anything else, this is what makes fast fashion work.

Even with these details in mind, not everyone is going to fall in line with the fast fashion craze going today. Nonetheless, many others will constantly keep their eye on developing trends so that they can change up their wardrobes accordingly. Fashion is nothing short of bustling and it's good to see that people can keep up with the shifts as they occur. Just because something is shown off on the catwalk doesn't mean that it can't be sold thereafter.




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