Friday 27 March 2015

Importance Of Brochure Printing That Is Eco Friendly

By Lelia Hall


Running a business without a sign is like winking to a lady in the dark, your eyes will be closed but she will never know. For the success of any business effective advertising is very vital. Use of brochures have been a major tool of disseminating information of services and products provided by a company or an institution. With the current high environmental concern, the advertising industry has revolutionized to be able to join the environmental friendly industries in the world. This has prompted the emergence of brochure printing that is eco friendly.

The main objective of this is to improve, protect the environment and also ensuring customer satisfaction by provision of quality service and products. But one may wonder what exactly this form of technology is all about and the role it plays in the improvement and protection of nature and environment.

To answer the above questions, this involves introduction of new technologies which are not harmful to the environment. Form the acquisition of the raw materials, the actual design and production process to the form of delivery of the brochure.

There are a vast amount of technologies that have been innovated to meet the above objective. Waterless printing, use of recycled papers just to mention but a few. Usage of such technologies have been of great advantage to the natural environment and also to the companies practicing this form of advertising system.

Quite a large number of the companies do use machines which use toxic chemicals and an intake of 25000 gallons on monthly basis. On practical basis this is quite a huge chunk of water consumption. Using of waterless printing aids in eradication of dampening solutions finally result to the zero emission of hazardous VOCs (volatile organic compounds).

Paper recycling is has also been an important factor in the production of eco-friendly brochures. Paper manufacturing has great impacts environmental impacts both upstream, where materials are acquired and processed, and downstream, where waste disposal processes occur. This begs the question, how has recycling been able to reduce these impacts?

Recycling paper has been on the lead to save trees. Statistically it has been shown recycling a ton of papers automatically saves slightly more than two tons of wood. Which when translated to the global view, recycling half the annual world paper needs would avoid the harvesting of 20 million acres of forested land.

Recycling of the papers also reduce significantly landfill use. Papers in landfills get to decompose and produce environmental hazardous gas. To be more specific methane. Research indicates if we recycle paper weighing a ton we stand to eliminate 3 m3 of landfill waste.

The entities practicing eco-friendly production of brochures gain a lot from the practice. Putting into consideration the current high demand of eco-friendly products and advertisements, it increases their market base for clients. Companies which practice it also say it has aided them in improving the brochures quality and also more effective in meeting their delivery time.




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