Monday 20 January 2014

How To Apply Clown Makeup

By Judy Sullivan


Each and every entertainment character begins with a signature look. The choice of clothing is a huge part of the process but the part that is most identifiable is usually the face. There are plenty of books, websites and tutorial videos online that give instruction on creating a certain style, but the basics of clown makeup application are the same throughout the different techniques.

Before beginning the process, one should always pull their hair back away from the face using a headband and perhaps a bit of styling gel. This makes sure that loose strands will not interfere with the color application and also keeps the hair more secure beneath the skullcap or wig. It is also important that one's face and neck be clean and dry so that the cosmetics can adhere properly.

The first step is applying a layer of a product known as clown white all over the face and neck, leaving no skin uncovered. The key to a smooth appearance is not putting it on too thin, because flesh will show through, or too thick, which will cause the cosmetics to gum up and flake off. It should be just enough to cover completely without becoming a heavy mask.

After the entire face has been given a base of white or flesh tone, start adding the other hues beginning with the lightest and ending with the darkest. These can be used to subtly build texture and shadows, such as under the cheeks or around the eyes. Use cosmetic quality brushes, sponges cotton swabs or even one's own fingertips to spread and blend the colors until the desired look is achieved.

Once this is done, dust a finishing product such as talc or baby powder over the whole area using a puff pad or sock, but be sure to avoid anything containing cornstarch because it may cause yellowing in the cosmetics. Remove all the loose excess and mist the work surface with water, softly dabbing it dry afterwards. This sets the paint and minimizes smearing or color runs.

Now the time has come to give the character their signature expression, working top to bottom to minimize the chances of smearing one's work. The details should be added right on top of the powder set base coat using utensils such as brushes, cosmetic pencils, fingers or swabs. A good tip is to avoid placing color on the upper lip whenever possible so that there is space between the mouth and nose.

Once more follow the dusting and misting process to set this new layer of color. Fine brushes and lip or eye pencils are great for adding details, accents and outlines to the newly created features. Finally, using a special adhesive made of liquid latex, apply any facial accessories such as eyelashes, sequins and the nose.

Getting the perfect look requires a lot of practice and generally a great deal of trial and error. Applying clown makeup is personalized technique that is unique to each individual character. Through the use of painted facial expressions and a stylized wardrobe, a recognizable persona emerges that can entertain and enthrall their target audience.




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