Saturday 21 September 2013

Business Success Often Depends On Professional Document Translation

By Tom Bodidle


Poor translation of documents can cause big problems. Take the favorite statement "finger-lickin' good" associated with Kentucky Fried Chicken in America. Translate that to Chinese you get something similar to "eat your fingers".

This mistake is commonly made by inexperienced translators, because they convert the documents from the original language to the target in a too literal fashion.

Whereas professional document translation services understand that they must maintain the integrity of the source document. Expert translators will tailor-make your content to include typical buzz words for your target market and match the style, tone and vocabulary of the original text.

It is not always that easy to perform document translation in the correct way. You are probably very driven though, with the increasing globalization, to attract a large portion of the international market. You efforts could all be for naught, if your brochures, website content, advertisements, press releases are inaccurately translated.

Perhaps you're curious about machine translation services? The concept is simple and even a small child can cut and paste on the computer these days. However trendy machine translations are currently, they lack the human element.

Machines do not have the ability to differentiate subtle differences in the source document and only mechanically exchange one word for another. The quality document you labored over for a long time creating will lose its original meaning. The computer will wind up turning into meaningless dribble. You will waste money and time. Prospective clients will also be lost.

So, don't let yourself be lured by false promises that computer aided translation will save you time, money and ensure confidentiality. Think about it - you've paid a machine to translate your valuable business documents from English into a language you can't read or speak!

You will not even know if these translations will work until the intended group reads them. This is because there is no way that you can guarantee the translation of the website or document is correct in context and meaning.

Would you walk through car traffic blindfolded?

Therefore, savvy business owners are starting to investigate the advantages of professional document translation services.

You will not have to give up any quality, when you use a professional translation service. Reliable translating services provide your company professional, highly trained linguists. The service will provide you with a qualified translator adept in your language, as well as in whatever language the original document was written.

This translator will also understand your niche market and the terminology it includes. He will understand the buzzwords and important phrases to catch the attention of the clients or prospective clients, who speak another language. In addition, your translator will know the differences between the cultures.

Professional Translation Services will be able to complete the task quickly, especially when you have a pressing deadline. These services will provide you with guarantees of quality and confidentiality.

Are you beginning to see that good professional translators do more than switch words from one language to another? Not only do they take grammar, vocabulary and flow into consideration, they will provide a quality document to ensure your international customers have clarity concerning the benefits of using your product and/or services.

You need an effective action plan when you want to get a leg up on the competition and grab a large chunk of the international clientele. Throughout the world, potential clients see reliable translation as an integral part of a customer service provided by a business. You need to entice the global and other prospective clients into buying whatever you are marketing, and not scare them off with a lack of quality, translated material.

Through setting aside enough corporate funds to hire the right people to do professional document translating, you encourage non-English speaking clientele to purchase your services or products. Your foreign clients will feel confident that you have their best interest at heart.

There is certain amount of investment required upfront for highly effective document translation. However, this investment will keep bringing in favorable results, as you compete across the globe.

Also, ask yourself if you can afford to lose the big money you've already invested in developing and marketing your products and/or services. Are you ready to accept the consequences when your press releases, brochures, websites etc. are incorrectly translated?

Now, do you want imitate the Colonel? Do you want to make the accidental blunder of telling another country to eat their fingers?

If you do not want to go that route, then you are ready for the professional document translator to do his high quality translations.




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