Monday, 1 July 2013

Working In The Consumer Goods Industry

By Louise Adams


The FMCG industry covers lots of different products, some food related others not. Typically FMCG are bought as a result of advertising and promoting by the manufacturer. Goods like this are often bought with little or no real thought from the consumer. The goods are usually sold in supermarkets, convenience stores and other shops. Manufacturers often spend time exploring new ways in which to sell their goods and products. On a daily basis FMCG's are used by everybody in the Western world.

FMCG businesses are based on building brand names and achieving distribution of their products all over the world. The supply chain involved in consumer goods includes suppliers, manufacturing companies, logistics companies, warehouses, distribution experts, wholesalers and many other service areas. In order to survive in this industry companies must use market research results, advertising and promotional offers, trial offers and much more. Television advertising and internet advertising are currently the most common ways of increasing the profile of certain fast moving goods.

In the fast moving consumer goods industry marketing is everything. Whether you have previous marketing experience within the industry or are moving into the industry for the first time there will be an area which is bound to interest you.

Whatever your situation when it comes to entering employment in this industry you are more likely to succeed if you work with an industry specific recruitment agency. A recruitment executive can benefit you in lots of ways including the following:- Getting your CV noticed, selling your best qualities and having access to jobs which you may not normally even know are available.

Axis Search is a fast moving consumer goods recruiter. Axis Search can help you find a job in the industry today. Whether you are new to FMCG or have worked in the industry for years Axis will be able to help and advise you.




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