When it comes to making YouTube videos too long, I'm the prime culprit. I'm not at all fastidious with the material. I want everything to be compacted into the video, which isn't necessarily a good effect. Repeatedly I'm picked up on the length of my upload and the unnecessary content I'll include. My resistance to delete anything probably stems from an obstinate and uncompromising personality. That and I'm too egocentric to believe anything I've filmed isn't worth using.
If you look at the figures, the standard concentration period in 2012 was just 8 seconds.8 seconds! That's very little time to get someone hooked on your video that is trying to sell them something. The first 5 seconds are absolutely key, you need to hook your audience and make sure they can instantly relate. YouTube statistics show that the most popular videos are less than two and half minutes in length.
It seems the general rule with online video production is simply keep it short, and keep it interesting. If you're like me in that you're not brilliant at cutting your content enough for it to be a valued addition to the YouTube shelf, then you might want to look at this video I came across. Don't worry, it's not long. These video blogs are produced by a Norfolk web marketing corporation, Lambda Films, and if you're looking for tips for promoting your video content then it's a great blog to follow.
The gist of the video is to effectively respect the viewers time, but it provides some techniques in maintaining your viewers attention as well. Initially you should grab their attention with an introduction. If you're introduction is a dull as a dreary Wednesday, then it doesn't bode well for the rest of the video. Even if the rest of the video is golden, if your opening is not engaging then you'll have instantly lost some valuable viewership.
It takes time to become a skills editor and develop an understanding of what's relevant content and what can be brutally left on the cutting room floor. If at all possible, run it by some test audiences to ensure they continue to watch.
If you look at the figures, the standard concentration period in 2012 was just 8 seconds.8 seconds! That's very little time to get someone hooked on your video that is trying to sell them something. The first 5 seconds are absolutely key, you need to hook your audience and make sure they can instantly relate. YouTube statistics show that the most popular videos are less than two and half minutes in length.
It seems the general rule with online video production is simply keep it short, and keep it interesting. If you're like me in that you're not brilliant at cutting your content enough for it to be a valued addition to the YouTube shelf, then you might want to look at this video I came across. Don't worry, it's not long. These video blogs are produced by a Norfolk web marketing corporation, Lambda Films, and if you're looking for tips for promoting your video content then it's a great blog to follow.
The gist of the video is to effectively respect the viewers time, but it provides some techniques in maintaining your viewers attention as well. Initially you should grab their attention with an introduction. If you're introduction is a dull as a dreary Wednesday, then it doesn't bode well for the rest of the video. Even if the rest of the video is golden, if your opening is not engaging then you'll have instantly lost some valuable viewership.
It takes time to become a skills editor and develop an understanding of what's relevant content and what can be brutally left on the cutting room floor. If at all possible, run it by some test audiences to ensure they continue to watch.
About the Author:
Watch our corporate videos that effectively demonstrate online video durations,Masters in Politics, and Masters in International Relations.
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